For years, Google has been gently encouraging webmasters to implement HTTPS on every page of every website. Initially, the strategy was to reward you with a boost in the search results, but this boost was often offset by the negative effect of slower PageSpeed and the fact that every URL would have to change, potentially losing any “link juice” previously acquired. Recently, the strategy changed from a reward-based system to an increasingly punitive one. Google began actively blacklisting non-HTTPS websites that allowed credit card forms and even password fields to be entered.
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